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Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender-specific.

Status: April 20, 2021

Table of Contents

  • Introduction
  • Controller
  • Overview of Processing Activities
  • Applicable Legal Bases
  • Security Measures
  • Use of Cookies
  • Provision of Online Offering and Web Hosting
  • Blogs and Publication Media
  • Cloud Services
  • Newsletter and Electronic Notifications
  • Web Analysis, Monitoring, and Optimization
  • Presence on Social Networks (Social Media)
  • Plugins and Embedded Functions and Content
  • Deletion of Data
  • Changes and Updates to the Privacy Policy
  • Rights of Data Subjects
  • Definitions of Terms

Controller

Antiquitäten im Rathaus

Peter Vogt

Marienplatz 8

80331 Munich

Authorized representative: Peter Vogt

Email address: verkauf(a)fayence-steinzeug-vogt.de

Telephone: 089 294132

Imprint: https://fayence-steinzeug-vogt.de/impressum/

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Event Data (Facebook) (“Event data” is data that can be transmitted by us to Facebook, for example via Facebook Pixel (via apps or other means), and relates to persons or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as comments written), no login information, and no contact information (i.e., no names, email addresses, and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
  • Inventory data (e.g., names, addresses)
  • Content data (e.g., entries in online forms)
  • Contact data (e.g., email, telephone numbers)
  • Meta/communication data (e.g., device information, IP addresses)
  • Usage data (e.g., websites visited, interest in content, access times)

Categories of Data Subjects

  • Employees (e.g., employees, applicants, former employees)
  • Prospective customers
  • Communication partners
  • Customers
  • Users (e.g., website visitors, users of online services)

Purposes of Processing

  • Provision of our online offering and user-friendliness
  • Office and organizational procedures
  • Direct marketing (e.g., by email or mail)
  • Feedback (e.g., collecting feedback via online form)
  • Marketing
  • Contact requests and communication
  • Profiles with user-related information (creation of user profiles)
  • Reach measurement (e.g., access statistics, recognition of returning visitors)
  • Security measures
  • Provision of contractual services and customer service

Applicable Legal Bases

Below you will find an overview of the legal bases of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations of your or our country of residence or domicile may apply. Should more specific legal bases be applicable in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National Data Protection Regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. These include in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special provisions on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), particularly with regard to the establishment, implementation, or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, ensuring availability of, and segregation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and responses to data compromise. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

SSL Encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie primarily serves to store information about a user during or after their visit within an online offering. Stored information may include, for example, language settings on a website, login status, a shopping cart, or the position at which a video was watched. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user interests used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us ourselves.
  • Third-party cookies: Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: Cookies may be strictly necessary for the operation of a website (e.g., to store logins or other user inputs or for security reasons).
  • Statistics, marketing, and personalization cookies: Furthermore, cookies are usually also used in reach measurement as well as when a user’s interests or behavior (e.g., viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles serve to show users, for example, content that corresponds to their potential interests. This procedure is also referred to as “tracking”, i.e., tracking of users’ potential interests. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.

Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in the business operation of our online offering and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

Storage duration: If we do not provide you with explicit information about the storage duration of permanent cookies (e.g., as part of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether processing is based on consent or legal permission, you have the option at any time to revoke consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection by means of your browser settings, e.g., by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Provision of Online Offering and Web Hosting

In order to be able to provide our online offering securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offering may include all information concerning users of our online offering that arises in the context of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or from websites.

Types of data processed: Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of our online offering and user-friendliness.

Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Deletion of Data

The data processed by us will be deleted in accordance with legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or they are not required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of Data Subjects

As a data subject under the GDPR, you have various rights, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent given at any time.
  • Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of incorrect data concerning you.
  • Right to deletion and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, in accordance with legal requirements, to request a restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the member state where you habitually reside, the supervisory authority of your workplace, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

Definitions of Terms

In this section, you will find an overview of the terminology used in this privacy policy. Many of the terms are taken from the law and defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • IP masking: “IP masking” refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used for the unique identification of a person. Therefore, IP masking is a means of pseudonymization of processing procedures, especially in online marketing.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data that consists of using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for the purposes of reach analysis to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Controller: The “controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and includes practically any handling of data, be it collection, evaluation, storage, transmission, or deletion.